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Mission-Driven Marketing Basics
Marketing Your White Papers Marketing Tactics

Marketing Your White Papers

White papers are a staple of B2B content marketing. We’ve got tips for getting yours in front of the right people and making their experience as engaging as possible.

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The Value of Custom Music in Video Creativity

The Value of Custom Music in Video

Music undeniably adds depth and emotion to any video, but navigating licensing agreements can be complicated. Find out how Dave Olson helps CID’s clients get music customized for their videos without all the hassle.

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Meet CID: Meg Brondos Meet CID

Meet CID: Meg Brondos

As our Sr. Brand & Marketing Strategist Meg Brondos is on a mission to help make brands better. In this interview she delves into her brand philosophy, childhood dreams, and how she approaches her work here at CID.

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How to Successfully Rollout Your New Brand Marketing Tactics

How to Successfully Rollout Your New Brand

Launching a new brand is exciting but also a complex process that requires careful planning and execution. Meg Brondos, CID's Sr. Brand & Marketing Strategist, dives into the dos and don’ts of brand rollouts that can help yours go smoothly.

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Win at Trade Show Marketing Marketing Tactics

Win at Trade Show Marketing

Get tips and ideas for making a big impact at your next trade show appearance regardless of your booth’s footprint.

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Defining a Digital Ad Strategy for B2B Marketing Tactics

Defining a Digital Ad Strategy for B2B

As more digital natives take on roles as procurement managers and buyers, it’s clear that having a digital ad strategy is essential for B2B. In this overview you’ll get a solid look at how to get started.

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Meet CID: Heather Vaughn Meet CID

Meet CID: Heather Vaughn

Executive Marketing Director Heather Vaughn leads a team of brand, marketing, and digital strategists, setting a high bar for both quality work and calm, compassionate leadership.

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Using Marketing Frameworks: Avoiding Pitfalls and Maximizing Results Marketing Tactics

Using Marketing Frameworks: Avoiding Pitfalls and Maximizing Results

Learn about applications for marketing frameworks, how to avoid common pitfalls, and gain insights on implementing them strategically in your organization.

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Competitive Audits Explained Marketing Foundations

Competitive Audits Explained

Making a change to your brand or marketing? Don’t forget to take a look at the competition. Find out when and why you should take a close look at your competitors if you want to make your marketing efforts stand out.

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