Marketing Trends
How to Garner B2B User-Generated Content
B2B and B2C marketing differ in approach but share strategies. User-generated content is common in B2C, however it can also be leveraged in B2B marketing. Learn how UGC can expand your business’ reach.
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Marketing Trends
Think Outside the Screen: How Print is Bringing B2Bs Back with It
Even in an era dominated by digital presence, print media has proven that its enduring influence is not to be underestimated. See how B2Bs can think outside the screen and harness the power of print.
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Marketing Tactics
B2B Content that Converts: Focus on Decision Makers, Not Everyone
Stop trying to create content for every stakeholder in the B2B buying process. Focusing on true decision-makers - and equipping them to influence others - creates a more effective content strategy. Learn how to identify and reach the people who actually make purchase decisions.
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Marketing Tactics
The 2025 Social Media Landscape: A Technical Guide for B2B Marketers
Navigate the evolving social media landscape in 2025, where AI automation meets human authenticity. Discover platform-specific trends, from LinkedIn's video push to Meta's new ad categories, and learn how B2B marketers can optimize their strategy across major social networks.
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Marketing Tactics
Let’s Talk AI & Search: The Evolving Search Landscape
AI is here to stay, but the impact will be unknown for quite a while. Stay ahead of the curve and explore how best to leverage AI for your brand in 2025.
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Marketing Foundations
A Beginner’s Guide to Programmatic Advertising
Programmatic advertising made simple: Learn how to connect with the right audience, at the right time, and drive measurable results with data-driven strategies that maximize your brand's digital success.
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Marketing Foundations
Stop Creating Forgettable Content
67% of marketers are using AI to create more content, but only 17% rate it as excellent. Ready for a contrarian take on B2B content marketing? Here's why less might actually be more in 2025.
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Marketing Trends
Don’t Pay Attention to 2025 Marketing Trends . . . Pay Attention to What’s Driving Them
It’s one thing to keep an eye on trends, it’s another to understand what drives them. Arm yourself with the cultural movements behind the 2025 trends to make informed decisions that will strengthen your marketing strategy.
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Marketing Foundations
Un-Fluff Your Inbox: Marketing Resources We Actually Want to Read
If you’re tired of sifting through a fluff-stuffed inbox then swap out all of your digital dust with some of these new marketing resources — ones that we promise you’ll actually want to hear from.
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