Marketing Your White Papers
White papers are a staple of B2B content marketing. We’ve got tips for getting yours in front of the right people and making their experience as engaging as possible.
Read ArticleThe Value of Custom Music in Video
Music undeniably adds depth and emotion to any video, but navigating licensing agreements can be complicated. Find out how Dave Olson helps CID’s clients get music customized for their videos without all the hassle.
Read ArticleMeet CID: Meg Brondos
As our Sr. Brand & Marketing Strategist Meg Brondos is on a mission to help make brands better. In this interview she delves into her brand philosophy, childhood dreams, and how she approaches her work here at CID.
Read ArticleHow to Successfully Rollout Your New Brand
Launching a new brand is exciting but also a complex process that requires careful planning and execution. Meg Brondos, CID's Sr. Brand & Marketing Strategist, dives into the dos and don’ts of brand rollouts that can help yours go smoothly.
Read ArticleWin at Trade Show Marketing
Get tips and ideas for making a big impact at your next trade show appearance regardless of your booth’s footprint.
Read ArticleDefining a Digital Ad Strategy for B2B
As more digital natives take on roles as procurement managers and buyers, it’s clear that having a digital ad strategy is essential for B2B. In this overview you’ll get a solid look at how to get started.
Read ArticleMeet CID: Heather Vaughn
Executive Marketing Director Heather Vaughn leads a team of brand, marketing, and digital strategists, setting a high bar for both quality work and calm, compassionate leadership.
Read ArticleUsing Marketing Frameworks: Avoiding Pitfalls and Maximizing Results
Learn about applications for marketing frameworks, how to avoid common pitfalls, and gain insights on implementing them strategically in your organization.
Read ArticleCompetitive Audits Explained
Making a change to your brand or marketing? Don’t forget to take a look at the competition. Find out when and why you should take a close look at your competitors if you want to make your marketing efforts stand out.
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