Stop Competing on Price: How Industrial Brands Actually Differentiate

Most industrial companies compete on price because their brands all sound the same. Learn why technical excellence isn’t enough to differentiate and how to translate your capabilities into outcomes that actually win deals in competitive B2B markets.

LinkedIn Ads: When They Work and When They Don’t

Are You Squashing Your Video Potential?

Is your video content struggling on social? Here are a few common factors that lead to "flops" and how to avoid them before your video potential gets squashed.

B2B Content that Converts: Focus on Decision Makers, Not Everyone

Stop trying to create content for every stakeholder in the B2B buying process. Focusing on true decision-makers - and equipping them to influence others - creates a more effective content strategy. Learn how to identify and reach the people who actually make purchase decisions.

The 2025 Social Media Landscape: A Technical Guide for B2B Marketers

Navigate the evolving social media landscape in 2025, where AI automation meets human authenticity. Discover platform-specific trends, from LinkedIn's video push to Meta's new ad categories, and learn how B2B marketers can optimize their strategy across major social networks.

Let’s Talk AI & Search: The Evolving Search Landscape

AI is here to stay, but the impact will be unknown for quite a while. Stay ahead of the curve and explore how best to leverage AI for your brand in 2025.

Unlocking B2B Marketing Insights with Intent Data

Just because B2B buyers are spending more time researching online before talking to sales reps doesn’t mean they’re out of reach for marketers. Find out how using intent data can help your brand connect to prospects at every stage of their journey.

Why Your B2B Brand Should Make Friends with Social Media

The days of B2B brands ignoring social media are over. If your brand has been hesitant to establish a social presence CID has a few reasons to stop giving these important platforms the cold shoulder.

Mission-Driven Marketing Basics

The holiday season is a natural focus for nonprofits, but the rest of the year matters too. We have some to help nonprofit marketing efforts make an impact all year long.