Marketing Tactics
B2B Content that Converts: Focus on Decision Makers, Not Everyone
Stop trying to create content for every stakeholder in the B2B buying process. Focusing on true decision-makers - and equipping them to influence others - creates a more effective content strategy. Learn how to identify and reach the people who actually make purchase decisions.
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Marketing Tactics
The 2025 Social Media Landscape: A Technical Guide for B2B Marketers
Navigate the evolving social media landscape in 2025, where AI automation meets human authenticity. Discover platform-specific trends, from LinkedIn's video push to Meta's new ad categories, and learn how B2B marketers can optimize their strategy across major social networks.
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Marketing Tactics
Let’s Talk AI & Search: The Evolving Search Landscape
AI is here to stay, but the impact will be unknown for quite a while. Stay ahead of the curve and explore how best to leverage AI for your brand in 2025.
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Marketing Tactics
Unlocking B2B Marketing Insights with Intent Data
Just because B2B buyers are spending more time researching online before talking to sales reps doesn’t mean they’re out of reach for marketers. Find out how using intent data can help your brand connect to prospects at every stage of their journey.
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Marketing Tactics
Why Your B2B Brand Should Make Friends with Social Media
The days of B2B brands ignoring social media are over. If your brand has been hesitant to establish a social presence CID has a few reasons to stop giving these important platforms the cold shoulder.
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Marketing Tactics
Mission-Driven Marketing Basics
The holiday season is a natural focus for nonprofits, but the rest of the year matters too. We have some to help nonprofit marketing efforts make an impact all year long.
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Marketing Tactics
Marketing Your White Papers
White papers are a staple of B2B content marketing. We’ve got tips for getting yours in front of the right people and making their experience as engaging as possible.
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Marketing Tactics
How to Successfully Rollout Your New Brand
Launching a new brand is exciting but also a complex process that requires careful planning and execution. Meg Brondos, CID's Sr. Brand & Marketing Strategist, dives into the dos and don’ts of brand rollouts that can help yours go smoothly.
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Marketing Tactics
Win at Trade Show Marketing
Get tips and ideas for making a big impact at your next trade show appearance regardless of your booth’s footprint.
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