B2B Employee-Generated Content Programs: Are They Worth It?

Explore how employee-generated content boosts B2B credibility, trust, and visibility while fueling your content strategy and brand voice.

How to Garner B2B User-Generated Content

B2B and B2C marketing differ in approach but share strategies. User-generated content is common in B2C, however it can also be leveraged in B2B marketing. Learn how UGC can expand your business’ reach.

Think Outside the Screen: How Print is Bringing B2Bs Back with It

Even in an era dominated by digital presence, print media has proven that its enduring influence is not to be underestimated. See how B2Bs can think outside the screen and harness the power of print.

Don’t Pay Attention to 2025 Marketing Trends . . . Pay Attention to What’s Driving Them

It’s one thing to keep an eye on trends, it’s another to understand what drives them. Arm yourself with the cultural movements behind the 2025 trends to make informed decisions that will strengthen your marketing strategy.

Take Advantage of Marketing Automation

Marketers have hundreds of marketing automation tools available to them. Here’s how to use them & get the most out of your martech.

The Power of Emotional Intelligence in Marketing

Emotional intelligence or EQ can elevate your marketing efforts. Explore the five key components of EQ and learn how infusing your brand with emotional power can create authentic connections, craft compelling narratives, and build lasting customer relationships.

AI for Writers Summit: Tactics, Tools, and Takeaways

Check out what we learned at the Marketing AI Institute's 2024 AI for Writers Summit.

An Ocean of Opportunity for Your Brand

Marketing Tools We're Head Over Heels For

There is no shortage of marketing tools available to help make our jobs more productive, collaborative, and polished. Here’s a quick rundown of some of the ones we use at CID to make our work and processes shine.