Marketing Trends
Marketing Trends
The Myth of SEO vs. AEO
AEO (Answer Engine Optimization) isn't a separate strategy from SEO—it's simply good SEO practice. Focus on answering user questions through well-structured content, proper header tags, and schema markup to optimize for both traditional search and AI-driven platforms.
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Marketing Tactics
Let’s Talk AI & Search: The Evolving Search Landscape
AI is here to stay, but the impact will be unknown for quite a while. Stay ahead of the curve and explore how best to leverage AI for your brand in 2025.
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Marketing Foundations
Stop Creating Forgettable Content
67% of marketers are using AI to create more content, but only 17% rate it as excellent. Ready for a contrarian take on B2B content marketing? Here's why less might actually be more in 2025.
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Marketing Trends
AI for Writers Summit: Tactics, Tools, and Takeaways
Check out what we learned at the Marketing AI Institute's 2024 AI for Writers Summit.
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Marketing Trends
Should We or Shouldn't We? Exploring Generative AI for Marketers
How can generative AI help marketers? We take a look at some of the pros and cons of using tools like ChatGPT or Dall-E2 in marketing work.
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