How to Successfully Rollout Your New Brand

Launching a new brand is exciting but also a complex process that requires careful planning and execution. Meg Brondos, CID's Sr. Brand & Marketing Strategist, dives into the dos and don’ts of brand rollouts that can help yours go smoothly.

Win at Trade Show Marketing

Get tips and ideas for making a big impact at your next trade show appearance regardless of your booth’s footprint.

Using Marketing Frameworks: Avoiding Pitfalls and Maximizing Results

Learn about applications for marketing frameworks, how to avoid common pitfalls, and gain insights on implementing them strategically in your organization.

Competitive Audits Explained

Making a change to your brand or marketing? Don’t forget to take a look at the competition. Find out when and why you should take a close look at your competitors if you want to make your marketing efforts stand out.

The Power of Emotional Intelligence in Marketing

Emotional intelligence or EQ can elevate your marketing efforts. Explore the five key components of EQ and learn how infusing your brand with emotional power can create authentic connections, craft compelling narratives, and build lasting customer relationships.

Why Brand Equity Matters in B2B

B2B companies have a unique advantage over B2C in building strong brand equity through face-to-face customer relationships. Discover why investing in brand equity is crucial, and how it can shield your business from challenges like mistakes, economic downturns, and fierce competition.

An Ocean of Opportunity for Your Brand

Origin Stories: Stories Behind World-Famous Brands

Ever wonder how Google got its name, or why the BMW logo looks the way it does? We did too, so we did a little research and collected a few stories behind those and other world-famous brands.

A Marketer's Guide to Using Reddit

Reddit can be an amazing platform for brands to connect with their customers — if they do it the right way. Before you dive in take a look at our guide for marketers to ensure you set your organization up for success.