An Ocean of Opportunity for Your Brand

Origin Stories: Stories Behind World-Famous Brands

Ever wonder how Google got its name, or why the BMW logo looks the way it does? We did too, so we did a little research and collected a few stories behind those and other world-famous brands.

A Marketer's Guide to Using Reddit

Reddit can be an amazing platform for brands to connect with their customers — if they do it the right way. Before you dive in take a look at our guide for marketers to ensure you set your organization up for success.

Create a More Meaningful Mission Statement

Good mission statements are clear, simple, and useful. Sr. Brand Strategist Meg Brondos offers a closer look at how to avoid common pitfalls and craft a mission statement with meaning.

Getting to the Heart of Mission Statements

Most organizations have mission statements, but whether they're valuable is another matter. Chief Storyteller Greg Marshall offers his take on creating mission statements with meaning.

How to Get the Most out of Your Agency Partner

Working with an agency should be helpful, rewarding, and get you closer to your marketing goals. We promise it’s possible. Here’s how.

In-House Marketer Tells All: “Why I Leaned on an Agency”

Why would a nonprofit marketer with a lean budget hire an outside agency? Meg Brondos explains why working with CID was the right choice for her organization.

Marketing Tune-Up: Optimize Your LinkedIn Company Page

While they may appear similar on the surface, LinkedIn company pages work much differently than personal profile pages. Learn how to set up or optimize your LinkedIn Company Page.

Content Marketing: The powerful tool you need to take advantage of

Take a closer look at content marketing — what it is and how it can be a vital part of your marketing program.