Are You Making Your Brand Invisible?

Many B2B brands dilute themselves trying to appeal to everyone, resulting in forgettable "professional but approachable" positioning. Strong brands make strategic choices, stand for something specific, and accept they're not for everyone—because passion beats indifference.

CI Design Weighs In On The Latest Controversial Logo Redesign - YES, THAT ONE

Everyone's talking about that controversial logo redesign. Wanting to avoid FOMO at all costs, we're finally ready to share our position on the rebrand that has everyone clutching their pearls.

Think Outside the Screen: How Print is Bringing B2Bs Back with It

Even in an era dominated by digital presence, print media has proven that its enduring influence is not to be underestimated. See how B2Bs can think outside the screen and harness the power of print.

Meet CID: Meg Brondos

As our Sr. Brand & Marketing Strategist Meg Brondos is on a mission to help make brands better. In this interview she delves into her brand philosophy, childhood dreams, and how she approaches her work here at CID.

The Lemon Effect: What Makes an Ad Memorable?

From subversive humor to songs and slogans that get stuck in our heads, there’s more than one way to make an ad memorable.

An Ocean of Opportunity for Your Brand

Origin Stories: Stories Behind World-Famous Brands

Ever wonder how Google got its name, or why the BMW logo looks the way it does? We did too, so we did a little research and collected a few stories behind those and other world-famous brands.

How to Choose the Right Font for Your Brand

What does your font say about your brand? More than you may think! Here’s how to choose the right one.

Historic Brand, Fresh Marketing Opportunity

Running an older brand? Find out why leaning into your brand’s history can actually give you an edge with modern buyers.