Marketing Tactics
B2B Content that Converts: Focus on Decision Makers, Not Everyone
Stop trying to create content for every stakeholder in the B2B buying process. Focusing on true decision-makers - and equipping them to influence others - creates a more effective content strategy. Learn how to identify and reach the people who actually make purchase decisions.
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Marketing Tactics
Let’s Talk AI & Search: The Evolving Search Landscape
AI is here to stay, but the impact will be unknown for quite a while. Stay ahead of the curve and explore how best to leverage AI for your brand in 2025.
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Marketing Foundations
Stop Creating Forgettable Content
67% of marketers are using AI to create more content, but only 17% rate it as excellent. Ready for a contrarian take on B2B content marketing? Here's why less might actually be more in 2025.
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Marketing Foundations
Un-Fluff Your Inbox: Marketing Resources We Actually Want to Read
If you’re tired of sifting through a fluff-stuffed inbox then swap out all of your digital dust with some of these new marketing resources — ones that we promise you’ll actually want to hear from.
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Marketing Foundations
What We Want to See in Marketing 2025
It’s one thing to report on trends, it’s another to have an opinion on them. Here’s what we’ll be advocating for more of in 2025.
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Marketing Tactics
Why Your B2B Brand Should Make Friends with Social Media
The days of B2B brands ignoring social media are over. If your brand has been hesitant to establish a social presence CID has a few reasons to stop giving these important platforms the cold shoulder.
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Marketing Tactics
Mission-Driven Marketing Basics
The holiday season is a natural focus for nonprofits, but the rest of the year matters too. We have some to help nonprofit marketing efforts make an impact all year long.
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Marketing Trends
Take Advantage of Marketing Automation
Marketers have hundreds of marketing automation tools available to them. Here’s how to use them & get the most out of your martech.
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Marketing Foundations
When Kentico Users Should Upgrade to Xperience
If your organization uses Kentico and hasn’t yet upgraded to Xperience, you might be putting your site at risk. We explain why and when to make the update.
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