Marketing Trends
The Power of Emotional Intelligence in Marketing
Emotional intelligence or EQ can elevate your marketing efforts. Explore the five key components of EQ and learn how infusing your brand with emotional power can create authentic connections, craft compelling narratives, and build lasting customer relationships.
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Marketing Foundations
The Power of Email Marketing: Seizing the Opportunity in B2B
Email marketing works if you know how to work it. So why do only 50% of B2B marketers say email is their most effective channel? Dive into our guide to the four types of email campaigns every B2B marketer should know.
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Marketing Tactics
Digital Tune-Up: Internal Linking Basics Part 2 — Backlinking
You may already know a thing or two about how, when, and why to use internal links, but now, it’s time to talk about their lesser-known counterparts: backlinks.
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Marketing Trends
AI for Writers Summit: Tactics, Tools, and Takeaways
Check out what we learned at the Marketing AI Institute's 2024 AI for Writers Summit.
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Marketing Foundations
Marketing Strategy is Not One-and-Done
Static marketing strategies die while adaptive brands thrive. Discover why one-and-done approaches fail in today's landscape and learn five practical ways to build continuous improvement into your marketing framework for sustainable growth and measurable results.
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Marketing Tactics
Is it Digital Fatigue, or Boring Content?
Digital fatigue is real. So is boring content. Making content that isn’t boring can go a long way in countering digital fatigue. Here’s how to do it.
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Marketing Tactics
Digital Tune-Up: Internal Linking Basics
What is an internal link and when, how, and why should you add them to your digital content? CID’s in-house expert Jade Scaffidi has the answers.
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Marketing Trends
Should Your Business Be on TikTok?
TikTok is a hot topic for brands, businesses, and just about everyone else on the internet at the moment. But does your business really need to be there?
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Marketing Trends
Should We or Shouldn't We? Exploring Generative AI for Marketers
How can generative AI help marketers? We take a look at some of the pros and cons of using tools like ChatGPT or Dall-E2 in marketing work.
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