Marketing Tactics
Digital Tune-Up: Internal Linking Basics
What is an internal link and when, how, and why should you add them to your digital content? CID’s in-house expert Jade Scaffidi has the answers.
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Marketing Trends
Should Your Business Be on TikTok?
TikTok is a hot topic for brands, businesses, and just about everyone else on the internet at the moment. But does your business really need to be there?
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Marketing Trends
Should We or Shouldn't We? Exploring Generative AI for Marketers
How can generative AI help marketers? We take a look at some of the pros and cons of using tools like ChatGPT or Dall-E2 in marketing work.
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Marketing Foundations
Expert Video Tips for Your Next Production
Video can bolster your business, expand your brand, and reach audiences almost everywhere. One of our in-house producers, David Busse, shares tips and insights for making the best video possible.
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Success Stories
Project Profile: Potawatomi Brand Commercial Plays to Win
Take a behind-the-scenes look at CID’s Emmy-award winning brand commercial for Potawatomi Hotel & Casino.
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Creativity
7 Things Marketers can Learn from Rick Rubin
What can legendary music producer and Def Jam Records founder teach marketers about creativity? A lot, as it turns out.
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Marketing Trends
Marketing Stats that Blew Our Minds in 2022
Let’s take a look at the marketing stats, facts & observations that had CID's marketing experts talking this year.
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Marketing Tactics
Click Here to Learn More About Better Calls to Action!
Are your calls to action falling flat? Find out how to make your CTAs more actionable, memorable, and effective with a few helpful tips.
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Marketing Trends
The Big Takeaway from Content Marketing World 2022
Check out CID senior content strategist and copywriter Rebecca Rick's biggest takeaway from Content Marketing World.
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