Marketing Tactics
Marketing Your White Papers
White papers are a staple of B2B content marketing. We’ve got tips for getting yours in front of the right people and making their experience as engaging as possible.
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Marketing Foundations
Is Your Content Telling Too Much?
Get tips from our Sr. Content Strategist for transforming facts and specs into compelling content and creative that moves people to take action.
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Marketing Foundations
How to Do More With Video Content
89% of consumers want to see more video content from brands in 2024. This post is designed to help marketers learn how to meet that demand without spending their entire yearly budget on one or two productions.
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Marketing Trends
AI for Writers Summit: Tactics, Tools, and Takeaways
Check out what we learned at the Marketing AI Institute's 2024 AI for Writers Summit.
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Marketing Foundations
Avoid These Common Content Marketing Mistakes
Content marketing mistakes aren’t uncommon, but that doesn’t mean that they can’t be avoided! Here's a list of classic mishaps marketers should watch out for.
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Marketing Trends
A Marketer's Guide to Using Twitch
Whether you’re familiar with Twitch or this is your first time hearing about it, here’s everything you need to know about its real-time marketing potential.
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Marketing Tactics
Is it Digital Fatigue, or Boring Content?
Digital fatigue is real. So is boring content. Making content that isn’t boring can go a long way in countering digital fatigue. Here’s how to do it.
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Marketing Trends
How Marketers Can Thrive with First-Party Data
Internet cookies are on their way out, leaving marketers with less access to third-party data for their ad targeting. Is first-party data the answer?
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Marketing Foundations
A Simple Content Marketing Strategy You’ll Actually Use
Find out how to document and use a content marketing strategy to create work that’s always on target.
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