Marketing Trends
Marketing Trends
The Myth of SEO vs. AEO
AEO (Answer Engine Optimization) isn't a separate strategy from SEO—it's simply good SEO practice. Focus on answering user questions through well-structured content, proper header tags, and schema markup to optimize for both traditional search and AI-driven platforms.
Read Article
Marketing Tactics
Let’s Talk AI & Search: The Evolving Search Landscape
AI is here to stay, but the impact will be unknown for quite a while. Stay ahead of the curve and explore how best to leverage AI for your brand in 2025.
Read Article
Marketing Tactics
Unlocking B2B Marketing Insights with Intent Data
Just because B2B buyers are spending more time researching online before talking to sales reps doesn’t mean they’re out of reach for marketers. Find out how using intent data can help your brand connect to prospects at every stage of their journey.
Read Article
Marketing Tactics
Keyword Dos and Don'ts: Improve Your Keyword Strategy
Keywords are vital to your organic content marketing efforts, but there are some rules of thumb to follow to make sure you’re using them effectively. Get tips for what to do and what not to do from our experts.
Read Article
Meet CID
Meet CID: Jade Scaffidi
Digital marketing is endlessly complex, but even the most unusual problems are no match for our Sr. Strategist and resident digital detective, Jade Scaffidi!
Read Article
Marketing Tactics
What is Social SEO?
Social media marketing and SEO are often thought of separately, but they can work together in more ways than you may think. Let's talk about Social SEO.
Read Article
Marketing Trends
What You Need to Know About Google’s “Helpful Content” Update
Google recently updated how they score published content for ranking. Here's what it means for your content and keyword strategies.
Read Article
Marketing Tactics
3 Need-To-Know Questions for Real Estate & Housing Digital Ads
If you're in real estate you've probably got traditional marketing methods down. But what about advertising online? It can be very effective, but before you dip your toe in, take a look at this in-depth explainer.
Read Article
Marketing Trends
Core Web Vitals: What they mean for your site and its users
Google is rolling out new standards called Core Web Vitals soon. Like most things Google, it can get pretty complicated. Our dev team, UX team, and digital marketing team have been hard at work learning more about the change and put together this brief explainer.
Read Article